Beer is an integral part of just about any sporting event, especially those involving hot summer days, beaches and boats.
The Estrella Damm Tradition activity in the North Marina Sponsor Village tells the story of the America´s Cup´s official beer sponsor and presents a little history challenge giving visitors a chance to win prizes.
A presentation where visitors can learn facts about the history of the beer and the company, which was founded by August Kuentzmann in 1876 in Barcelona. The displays also highlight the brewery´s long tradition of taking part is many of Spain´s largest sporting events as a sponsor for the World Football Championship in 1982, the Barcelona Olympic Games in 1992 and now the America´s Cup.
After getting a daily dose of historical factoids visitors can try their memory by competing in one of the two daily contests. Prizes are aplenty for the winners, who can walk away with a visit to the Desafio Español team base, bags, hats….and of course..beer!
Lauren Richardson
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